About

Our vision is to redefine how growth leadership is delivered — blending the experience of the enterprise with the agility of the start-up.

We believe the future belongs to organisations that unite clarity of purpose, data-driven decisioning, and human-centred leadership. Our vision is to be the trusted partner for those journeys — helping technology businesses evolve from promising ventures to enduring, scalable enterprises.

At Ellis Carrington, we aim to set a new standard for fractional and project-based leadership: one built on truth, trust, and tangible outcomes. Every engagement is an opportunity to create lasting value — for our clients, their people, and the markets they serve.

At Ellis Carrington, we measure success not only by growth delivered, but by the calibre of leaders we help shape along the way.

Every engagement is an opportunity to transfer knowledge, build confidence, and embed best practice so that teams continue to thrive long after our work is done. We mentor emerging leaders in the art of disciplined execution — combining strategic thinking with commercial awareness, emotional intelligence, and ethical decision-making.

Through hands-on collaboration, coaching, and enablement, we help future leaders:

Develop clarity of purpose and strategic vision.
Build data-driven decision habits and operational rigour.
Communicate with authenticity and influence across the organisation.
Lead with empathy, resilience, and accountability.

Our goal is simple — to leave behind not just stronger businesses, but stronger leaders: people ready to sustain momentum, inspire trust, and carry their organisations confidently into the future.

Services

Outcome-Driven & Direct

From vision to revenue — we build what your growth needs next.

Our services span market exploration, value proposition design, GTM transformation, and partner ecosystem strategy — delivering clarity, discipline, and sustainable momentum.

Market Exploration & Opportunity Validation

We help leadership teams identify where growth truly lies.

Market sizing and segmentation — Is there a viable and sustainable market?
Target audience definition — identifying ICPs and buyer personas by vertical, region, and maturity.
Competitive landscape analysis — mapping market dynamics and differentiators.
Partner ecosystem discovery — understanding where hyperscalers, GSIs, and ISVs fit into your go-to-market motion.
Readiness assessment — commercial, technical, and organisational alignment for market entry or pivot.

Value Proposition & Messaging Architecture

We ensure your voice resonates with your market and your buyers.

Refinement or creation of the core value proposition, aligned to customer pain, impact, and ROI.
Audience-specific language development — speaking the customer’s language to unlock relevance and trust.
Narrative alignment across sales, marketing, product, and executive communications.
Reframing existing propositions for new segments, verticals, or regions.
Building the messaging foundation for a new go-to-market strategy.

Sales Operations & Leadership Enablement

We embed the leadership, systems, and culture needed for sustained growth.

Interim CRO and VP Sales leadership — hands-on guidance through transformation.
Building, mentoring, and scaling high-performance sales teams.
Establishing governance and accountability frameworks.
Designing and delivering sales enablement programmes aligned to buyer behaviour.
Embedding data-led GTM practices to drive pipeline quality, forecast accuracy, and NRR.

Mission

Empowering Growth

To help technology businesses realise their full commercial potential by combining strategic clarity, operational excellence, and leadership in motion.

We exist to bridge the gap between ambition and execution — guiding organisations from insight to impact through evidence-based strategy, data-led decisioning, and experienced fractional leadership.

Our mission is to deliver:

Clarity — defining markets, messages, and models that scale.
Discipline — embedding structure, enablement, and accountability across revenue operations.
Momentum — empowering teams to execute with confidence, creativity, and consistency.

At Ellis Carrington, we don’t just design strategies — we help build the leaders, systems, and cultures that sustain them.