Empowering Your Business

We turn insight into impact, helping SaaS and AI scale-ups find their market, sharpen their message, and execute growth through structured sales operations and world-class partner networks.

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Our Experience

At Ellis-Carrington, experience isn’t theoretical — it’s earned. Our consultants are senior operators who have built, scaled, and transformed technology businesses across global markets.

We specialise in fractional and project-based leadership, stepping in to deliver targeted impact — from defining strategy to executing growth programmes and building the commercial engines that sustain them.

Each of our consultants brings an average of 25 years’ experience leading revenue, sales, and go-to-market teams within some of the world’s most respected software, AI, and professional services organisations.

Our background spans start-up to enterprise, with a track record that includes:

Scaling SaaS and automation ventures to $1bn+ valuations
Delivering ARR growth in complex enterprise and regulated markets
Building partner ecosystems with Microsoft, AWS, Google Cloud, Deloitte, Accenture, and EY
Embedding governance, enablement, and data-led decisioning into global revenue operations

This depth of experience ensures our clients gain immediate executive capability, board-level insight, and measurable commercial results — without the delay or cost of permanent hiring cycles.

We help software companies answer the most critical commercial questions — Is there a market? Who is it for? What value do we bring? How do we scale?

We partner with founders, boards, and investors to build revenue engines that are not only high-performing, but market-validated, customer-aligned, and partner-ready.

Our work spans the full commercial lifecycle — from strategic exploration to operational execution:

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Services

Engagements combine strategy and execution, ensuring every recommendation is actionable, measurable, and scalable. Whether exploring new markets, repositioning value, or rearchitecting GTM operations, we help leadership teams move decisively — from insight to impact.

Market Exploration & Opportunity Validation

We help leadership teams identify where growth truly lies.

Market sizing and segmentation — Is there a viable and sustainable market?
Target audience definition — identifying ICPs and buyer personas by vertical, region, and maturity.
Competitive landscape analysis — mapping market dynamics and differentiators.
Partner ecosystem discovery — understanding where hyperscalers, GSIs, and ISVs fit into your go-to-market motion.
Readiness assessment — commercial, technical, and organisational alignment for market entry or pivot.

Value Proposition & Messaging Architecture

We ensure your voice resonates with your market and your buyers.

Refinement or creation of the core value proposition, aligned to customer pain, impact, and ROI.
Audience-specific language development — speaking the customer’s language to unlock relevance and trust.
Narrative alignment across sales, marketing, product, and executive communications.
Reframing existing propositions for new segments, verticals, or regions.
Building the messaging foundation for a new go-to-market strategy.

Sales Operations & Leadership Enablement

We embed the leadership, systems, and culture needed for sustained growth.

Interim CRO and VP Sales leadership — hands-on guidance through transformation.
Building, mentoring, and scaling high-performance sales teams.
Establishing governance and accountability frameworks.
Designing and delivering sales enablement programmes aligned to buyer behaviour.
Embedding data-led GTM practices to drive pipeline quality, forecast accuracy, and NRR.

Grow Your Vision

Message us to begin a conversation

Every transformation begins with a conversation.

Tell us where you are in your journey — we’ll help you plan what comes next. From market strategy to fractional leadership, our team is ready to listen, advise, and deliver.

📩 Email: partners@ellis-carrington.com

At Ellis Carrington, we believe sustainable growth is built on more than targets — it’s built on truth, discipline, and clarity of purpose.

Every engagement begins with a simple question: what will create lasting value? We cut through noise and complexity to focus on what truly moves the dial — a clear market, a resonant message, and a repeatable model for growth.

We bring the rigour of enterprise leadership and the agility of a start-up mindset. Our approach is:

Practical – grounded in data, informed by experience, and designed for execution.
Collaborative – working shoulder-to-shoulder with founders, boards, and teams.
Ethical – guided by transparency, trust, and alignment with our clients’ long-term success.

We believe that strategy only matters when it delivers measurable outcomes — and that great leadership means leaving a business stronger, clearer, and more confident than when we arrived.

Clients

Our clients are ambitious technology businesses navigating moments of change — from venture-backed scale-ups preparing for Series B or exit, to global software firms re-architecting go-to-market operations for their next phase of growth.

We partner with:

SaaS, AI, and Automation scale-ups seeking clarity on market, message, and model.
Private-equity and venture investors needing experienced leadership to accelerate portfolio performance.
Enterprise software divisions undertaking revenue transformation or post-merger integration.
Founders and Boards who value evidence-based strategy, disciplined execution, and transparent communication.

Our engagements range from short-term interventions to multi-year transformation programmes, delivered through fractional leadership or project-based teams. Across every assignment, our focus remains the same — to create measurable commercial outcomes and leave each organisation stronger, smarter, and more scalable.

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Get in Touch

Have a question or need more information? Feel free to reach out to us. Our team is ready to assist you with all your financial consulting needs.